ADVERTISEMENT
WIBRA ARRIVES IN FRANCE
There will be change in France with a new addition in the field of non-food discounters. Indeed, the Wibra brand will open its first store in France and the location is now known.
SHUTTERSTOCK
OPENING IN 2024
The inauguration is planned for the first half of 2024. Citizens are delighted to have a new point of sale to obtain good, inexpensive products. The competition sticks its tongue out a little.
SHUTTERSTOCK
GREAT AMBITIONS
Wibra was founded in the Netherlands in 1956 and has proven itself over the decades. The franchise currently has 267 points of sale and is aiming for 300 by 2025.
SHUTTERSTOCK
ROUBAIX TO START
The first French Wibra store should open before this summer in the town of Roubaix. The proximity to the Netherlands is of course a strategic choice.
SHUTTERSTOCK
A MULTITUDE OF PRODUCTS
Local customers, as well as passing tourists, will be able to find a multitude of diverse and varied products: decoration, household linen, stationery, toys and even kitchen utensils.
SHUTTERSTOCK
AN ALREADY EXISTING E-COMMERCE SITE
In addition, Wibra has also launched an e-commerce site, allowing French customers to purchase its goods before its physical installation. However, you will have to order for a minimum of 35 euros, not including shipping costs.
BRING POSITIVE TO PEOPLE
It's no surprise to anyone that the economic situation in France is putting the finances of many households in the red. The arrival of Wibra can then bring relief to the hearts of certain people.
SHUTTERSTOCK
A POWERFUL GROUP
If these stores arrive on the national territory, it is also because their Dutch competitor Big Bazar is currently bankrupt and the managers of Wibra quickly bought their stores.
SHUTTERSTOCK
COMPETITION IS PREPARING
Well-established brands, like Action and its 700 points of sale, will have to prepare for the arrival of this new challenger, even if they still have a few steps ahead.
SHUTTERSTOCK
TOWARDS EXPANSION
But be careful, everything can go quickly in commerce, and if the opening of Roubaix is a success, Wibra will develop everywhere in France, as was the case for the large groups that we know.
SHUTTERSTOCK
A GREAT EXPERIENCE
With a big strike force and more than 60 years of experience, the company can see it coming. A few more months of waiting and we will have feedback on how it works.
SHUTTERSTOCK
A PROMISING MOTTO
“Wibra is a unique, customer-centric family business. We are here for you”, this is the motto of the new non-food discount brand arriving in France!
also read
ADVERTISEMENT
